US AI Law Tracker: Oregon | AI Law Center

State/Terr	AI Scope	Relevant Law	Law Link	Effective Date	Key Requirements	Enforcements & Penalties
Oregon	User-Facing AI	Artificial Intelligence Companions Act	SB 1546	1/1/2027	• Requires operators of artificial intelligence companions or AI companion platforms to provide users with notice that they are interacting with artificially generated output and not a natural person if a reasonable person would believe that the person is interacting with a natural person. • Prohibits operators from providing AI companions or AI companion platforms unless the operator has, and publishes online, a protocol for using evidence-based methods for detecting input from the user that consists of suicidal ideation or intent or self-harm ideation or intent and that prevents the provision of content to the user that encourages suicidal ideation, suicide or self-harm in the user (including at a minimum providing the user with referral to and contact information and hyperlink for the national 9-8-8 suicide and crisis lifeline). • Imposes additional obligations where the operator knows or has reason to believe that a user is a minor, including (i) undertaking reasonable measures to prevent the AI companion from generating statements that would lead a reasonable person to believe that the person is interacting with another natural person, (ii) disclose to the user that the user is interacting with AI-generated output, (iii) provide a reminder at least every three hours that the user should take a break from interactions with the system, and (iv) use reasonable measures to ensure that the AI companion / platform does not produce visual representations of sexually explicit conduct or suggest or state that the minor should engage in sexually explicit conduct. • Requires operators to post annually a report that discloses the number of times during the calendar year the operator provided a referral to a crisis hotline and the details of the operators protocol for addressing the obligations set forth above.	• Private right of action for injunctive relief, and the greater of an individual's actual damages or statutory damages of $1,000 for each violation.
Oregon	Automated Decision-Making	Oregon Consumer Privacy Act	SB 619	7/1/2024	• Provides consumers the right to opt-out of any form of automated processing of personal data for the purpose of evaluating, analyzing, or predicting an identified or identifiable consumer’s economic circumstances, health, personal preferences, interests, reliability, behavior, location, or movements in furtherance of decisions that produce legal effects or effects of similar significance (i.e., the provision or denial of financial or lending services, housing, insurance, enrollment in education or educational opportunity, criminal justice, employment opportunities, health care services, or access to essential goods and services). • Imposes additional processing restrictions for such automated processing of children’s personal data (under the age of 16). • Requires a data protection assessment of each processing activity involving such automated processing of personal data. Other obligations and restrictions may apply depending on the type of data processed.	Up to $7,500 per violation.
Oregon	AI in Political Advertising	Use of AI in Campaign Communications Law	SB 1571	3/27/2024	• Requires any political campaign communication that includes any form of synthetic media (such as an image, audio recording or video recording of an individual that has been intentionally manipulated with the use of AI to create realistic but false content) to include a disclosure stating that the image, audio recording or video recording has been manipulated.	Enjoinment and a civil penalty of not more than $10,000.

State/Terr

AI Scope

Relevant Law

Law Link

Effective Date

Key Requirements

Enforcements & Penalties

Oregon

User-Facing AI

Artificial Intelligence Companions Act

SB 1546

1/1/2027

• Requires operators of artificial intelligence companions or AI companion platforms to provide users with notice that they are interacting with artificially generated output and not a natural person if a reasonable person would believe that the person is interacting with a natural person.

• Prohibits operators from providing AI companions or AI companion platforms unless the operator has, and publishes online, a protocol for using evidence-based methods for detecting input from the user that consists of suicidal ideation or intent or self-harm ideation or intent and that prevents the provision of content to the user that encourages suicidal ideation, suicide or self-harm in the user (including at a minimum providing the user with referral to and contact information and hyperlink for the national 9-8-8 suicide and crisis lifeline).

• Imposes additional obligations where the operator knows or has reason to believe that a user is a minor, including (i) undertaking reasonable measures to prevent the AI companion from generating statements that would lead a reasonable person to believe that the person is interacting with another natural person, (ii) disclose to the user that the user is interacting with AI-generated output, (iii) provide a reminder at least every three hours that the user should take a break from interactions with the system, and (iv) use reasonable measures to ensure that the AI companion / platform does not produce visual representations of sexually explicit conduct or suggest or state that the minor should engage in sexually explicit conduct.

• Requires operators to post annually a report that discloses the number of times during the calendar year the operator provided a referral to a crisis hotline and the details of the operators protocol for addressing the obligations set forth above.

• Private right of action for injunctive relief, and the greater of an individual's actual damages or statutory damages of $1,000 for each violation.

Oregon

Automated Decision-Making

Oregon Consumer Privacy Act

SB 619

7/1/2024

• Provides consumers the right to opt-out of any form of automated processing of personal data for the purpose of evaluating, analyzing, or predicting an identified or identifiable consumer’s economic circumstances, health, personal preferences, interests, reliability, behavior, location, or movements in furtherance of decisions that produce legal effects or effects of similar significance (i.e., the provision or denial of financial or lending services, housing, insurance, enrollment in education or educational opportunity, criminal justice, employment opportunities, health care services, or access to essential goods and services).

• Imposes additional processing restrictions for such automated processing of children’s personal data (under the age of 16).
• Requires a data protection assessment of each processing activity involving such automated processing of personal data.

Other obligations and restrictions may apply depending on the type of data processed.

Up to $7,500 per violation.

Oregon

AI in Political Advertising

Use of AI in Campaign Communications Law

SB 1571

3/27/2024

• Requires any political campaign communication that includes any form of synthetic media (such as an image, audio recording or video recording of an individual that has been intentionally manipulated with the use of AI to create realistic but false content) to include a disclosure stating that the image, audio recording or video recording has been manipulated.

Enjoinment and a civil penalty of not more than $10,000.

Information updated monthly

Oregon

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