Oregon
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| State/Terr | AI Scope | Relevant Law | Law Link | Effective Date | Key Requirements | Enforcements & Penalties |
|---|---|---|---|---|---|---|
| Oregon | Automated Decision-Making | Oregon Consumer Privacy Act | SB 619 | 7/1/2024 | • Provides consumers the right to opt-out of any form of automated processing of personal data for the purpose of evaluating, analyzing, or predicting an identified or identifiable consumer’s economic circumstances, health, personal preferences, interests, reliability, behavior, location, or movements in furtherance of decisions that produce legal effects or effects of similar significance (i.e., the provision or denial of financial or lending services, housing, insurance, enrollment in education or educational opportunity, criminal justice, employment opportunities, health care services, or access to essential goods and services). • Imposes additional processing restrictions for such automated processing of children’s personal data (under the age of 16). • Requires a data protection assessment of each processing activity involving such automated processing of personal data. Other obligations and restrictions may apply depending on the type of data processed. | Up to $7,500 per violation. |
| Oregon | AI in Political Advertising | Use of AI in Campaign Communications Law | SB 1571 | 3/27/2024 | • Requires any political campaign communication that includes any form of synthetic media (such as an image, audio recording or video recording of an individual that has been intentionally manipulated with the use of AI to create realistic but false content) to include a disclosure stating that the image, audio recording or video recording has been manipulated. | Enjoinment and a civil penalty of not more than $10,000. |
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