New York
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| State/Terr | AI Scope | Relevant Law | Law Link | Effective Date | Key Requirements | Enforcements & Penalties |
|---|---|---|---|---|---|---|
| New York | AI Likeness | Contracts for the Creation and Use of Digital Replicas | General Obligations CHAPTER 24-A, ARTICLE 5, TITLE 3 | January 1, 2025 | • Makes any provision in an agreement for the performance of personal or professional services unenforceable where: - The provision allows for the creation and use of a digital replica of the individual’s voice or likeness in place of work the individual would otherwise have performed in person; - The provision does not include a reasonably specific description of the intended uses of the digital replica; and - The individual was not represented (i) by legal counsel or (ii) by a labor union. | Unenforceability of a violating contractual provision. |
| New York | User-Facing AI | Artificial Intelligence Companion Models | New York General Business Law Article 47 | November 5, 2025 | • Prohibits any operator from providing an AI companion unless that AI companion contains a protocol to take reasonable efforts for detecting and addressing suicidal ideation or self-harm expressed by a user to the AI companion, including a notification to the user that refers them to crisis service providers. • Operators must clearly and conspicuously display a notification at the beginning of any AI companion interaction, which need not exceed once per day and at least every three hours for continuing interactions, which states verbally or in writing that the user is not communicating with a human. | Up to $15,000 per day in violation. |
| New York | AI Intimate Images | Amendment to the New York Statute Prohibiting Unlawful Dissemination or Publication of Intimate Images | SB1042A | November 28, 2023 | • Expands the definition of unlawful dissemination or publication of an intimate image to include “deep fake” images created by digitization. | Existing penalties apply. |
| New York | AI in Government | The LOADinG Act: Legislative Oversight Of Automated Decision-Making in Government Act | S 7543B | December 21, 2024 | • Requires state agencies and any entity acting on their behalf to operationalize meaningful human review of automated decision-making tools that are used to (i) allocate public assistance benefits, or (ii) which may otherwise impact an individual's rights, safety, or welfare. Such tools must also be subject to an initial impact assessment to be repeated at least every two years. • Prohibits state agencies from using automated decision-making systems to make internal employment decisions if they may result in discharge, displacement, loss of position, or impairment of collective bargaining agreements. | N/A |
| New York | AI in Government | Automated Employment Decision-Making in State Government | A433 | July 1, 2025 | • Any state agency that utilizes an automated employment decision-making tool shall publish a list of such automated employment decision-making tools on such state agency's website. • The state agency shall maintain an inventory of state agency artificial intelligence systems. | None specified. |
| New York | AI Likeness | New York State Fashion Workers Act | S 9832 | June 19, 2025 | • Requires model management companies and those who receive modeling services to obtain clear written consent, separately from any representation agreement, for the creation or use of a model's digital replica, detailing the scope, purpose, rate of pay, and duration of such use. | Up to $3,000 for the first violation; up to $5,000 for subsequent violations. |
| New York | AI in Employment | NYC | (Local Law 144) | January 1, 2023 | • Prohibits employers and employment agencies from using an automated employment decision tool to screen a candidate or employee for an employment decision unless the tool has been subject to a recent bias audit and a summary of the audit is made publicly available on the website of the employer / agency. • Requires employers / agencies using automated employment decision tools to notify each candidate that such a tool will be used and provide information about the qualifications and characteristics the tool will use in the assessment, the type of data collected by the tool for the assessment, and the employer’s data retention policy. • Requires employers / agencies using automated employment decision tools to allow a candidate to request an alternative selection process or accommodation. | • Up to $500 per violation on the first day of violations. • Up to $1,500 per subsequent violation. |
| New York | AI in Political Advertising | Artificial Intelligence Deceptive Practices Act | N.Y. Election Law § 14-106 | April 20, 2024 | • Requires any person that distributes or publishes any political communication that was produced by or includes materially deceptive media (including AI deepfakes) and has actual knowledge that it is materially deceptive to provide proper disclosure. | Injunctive relief. |
| New York | AI Likeness | Artificial Intelligence Deceptive Practices Act | N.Y. Civ. Rights Law § 50 et seq. | April 20, 2024 | • Extends New York’s Right of Privacy protecting an individual’s picture, likeness, or voice to also cover AI generated uses of the individual’s picture, likeness or voice. | Varies based on violation. |
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